The 3-Click Rule Is a Myth

You've heard it: users will leave if anything takes more than 3 clicks. It was never true.

The original "research" was a usability myth from the early 2000s. What actually matters is the scent of information — if every click clearly moves users closer to their goal, they'll happily click 10 times. If one click feels wrong, they'll leave.

The bite: Stop counting clicks. Start making every click feel like progress. Show users they're getting warmer, and distance stops mattering.